JuicEitup was birthed from a huge passion of mine. For the last few years, I have been very focused on my health and wellness journey and I have spent a lot of time researching what I should and should not put in my body. This curiosity came from health issues that have stemmed from members of my family. In the last 5 years, I lost family members to cancer and my mother was diagnosed with Lupus. Lupus essentially attacks the immune system and I had to watch my mother struggle through the disease with symptoms ranging from inflammation to joint aches to being allergic to the sun. Through research, I found that changes in the diet could really help with symptoms of diseases and ailments. I started creating juices for my mother that have ingredients specifically aimed towards assisting with her Lupus symptoms and since then, we noticed a significantly positive change in her health! This is where juicEitup was born! Once I realized that my creations were aiding my mother's health, I knew that there was a market for my products.  Also, since I moved back to my hometown, I have noticed that healthy food restaurants/juice bar options are very limited. This was clearly a gap and a need and I wanted to fill it, so I launched juicEitup! It has been so rewarding to know that I am helping others by providing healthy food options that also taste delicious!

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Elissa Lawson (@thisis_liss), Founder + Owner

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